12 MIN READ
OCT 2023
I think I’m really onto something
I've been training in improv comedy for about a year now. Just for fun and to screw around with cool people, nothing more
One day I was thinking of characters ideas I could have in my "back pocket" that utilize my strengths and preferences well. It helps out when on stage
I thought of a few... but my mind kept coming back to an idea I had for a "positive masculinity coach". It's funny, but I don't think it was the funniest idea I had. Not by a longshot. It's okay. But I had that "spidey sense" feeling about it. I felt “yo, something's up”
After reflecting, woah
Being the funniest idea or not is completely irrelevant. It's because, if implemented correctly through videos on the internet, it's a ridiculously overpowered concept from a growth hacking perspective. Not exaggerating. It's fishing with nuclear dynamite
I’ll briefly define the character, but the meat of this article is in the strategy
I PROMISE the strats don't lead to where you think they will. It has a clear end date. I will not be forever known as this character. I am not going to try to be a B-roll one trick comedian, a life coach hippie or other bullshit stuff. It’s extremely actionable. It executes on very clever planning. It’s WILD
Hear me out
What is this character
The "positive masculinity coach". Final name TBD (needs to be distinguishable in search queries as per the plan). He's a character that talks to males with struggles guys experience differently. Think dating, loneliness, new fathers in female dominated parent groups, newlyweds
(Subject to change) He talks in an aggressive and overblown masculine tone. Think of an angry and brooding Terry Crews or Hulk Hogan. All skits will be filmed in different locations doing “guy stuff” to keep it novel and based in comedy (i.e, at the poker table, at the shooting range, running off the rugby field, after a Judo throw, after dive bar concert, suited in the boardroom, chopping wood, in a helicopter. Some require more effort for novelty, but most are VERY easy to do)
He makes references to "guy hobbies" a LOT (sports, cars, weight lifting, hunting, beer)
But all advice he gives is rock solid, never toxic, normal human advice to guys. No hint of sarcasm, he always treats women in a humanizing manner, understands their perspectives and problems, never objectifies or disrespects them. But also empathizes with men's true frustrations and never dismisses them... He just gives little "course corrections" when they come to unreasonable conclusions, and pumps them full of confidence they can tackle their struggles healthily
The juxtaposition between toxic context (setting, presentation) and healthy-viewpoint content (the script) is hilarious. At least I think so. Also, he will throw out hilariously overblown but genuine compliments to guys at the beginning of videos for comedic effect (but primarily, it’s just for magnificently deceptive marketing practices... You’ll see in step 4)
…hahaha, so funny, anyways... uhhh, why is this brilliant again Drunkendavinci?
I SAID HEAR ME OUT
Strategy: Why it's Genius
Lol, descend into madness with me, play this song while reading so we get in the same headspace
Spotify LinkI think this concept is perfectly positioned to hack rapid growth through short videos in the Tik Tok and Instagram age. 0 followers to 100, 1000 to 10000+. All stages of growth
My plan is cheeky at best, Machiavellian at worst. It's a trojan horse to use toxic internet behavior for my benefit, but in a manner that’s genuinely non malicious to ANYONE. It's half the reason I find this loads fun
I’m secretly trolling on a transrational level until I reach step 10 in the plan
And by "perfectly positioned", I don't mean success is guaranteed, it might flop. But the probability of success is much higher and time/money investment is very low for similar class products (comedy video, social media content)
I realized this character kept popping in mind because of the online ecosystem it is within:
[1] There is a lot of content on the internet focused on gender specific stuff. Men, women and dating
Content = high volume, popular
[2] Advice from non-experts ("Stacey's dating tips for boys!!!") in this domain is wildly subjective and dodgy at best. Ranges from "OK, but overthinking it a bit" to flat out "toxic and/or delusional"
Content = poor quality, casual and non professional
[3] Most viewers take the content way too literally ("you're a 7/10 looks, but being too beta. Stand with your shoulders straight"). Viewers commonly post comments with victimization of self or others frequently. High viewer engagement with flame wars or getting “triggered”
Comments = high volume, lots of bad takes, emotional investment
[4] Most comments regularly converge into common themes. "All men are pigs, you don't need no man!" Or "girls ignore me because I'm ugly, I need to be jacked!"
Comments = low diversity, repeated themes
This reliably predictable chaos is PERFECT for me to farm and engage with. It can be harnessed to grow a platform and viewership of my own content, with a hilarious end to the plan
My videos would start with posting an internet comment found in the wild, then ranting about it for 1 or 2 minutes in character
But the strategy behind growth and execution is the true secret sauce
[1] Spend time reading comments. Start a list of "common themes" men comment on. Ones that show genuine and real frustration but reach bad conclusions. Get a list of 30ish minimum
Take notes on profile picture traits with comments (beard, glasses, bald, etc). Store in easily sortable excel table
[2] Write scripts about each "common theme" on the list of them. Film them all. With low time/money investment, videos can be very high quality and entertaining (changing setting, outfits). Don't post any of them, create a backlog
Include an overblown complement joke based on extremely common traits seen in step 1. All scripts
[3] Make 5 or 6 fake Instagram or Tik Tok accounts. Make the least frequent "common theme" comments on relevant channels
Make the main Instagram and Tik Tok account. Post 5 or 6 videos based on the comments I made on my fake accounts. Get friends to follow, just to establish 50-100 followers[4] (Why this concept is unique)... Scale. Scan comment sections on channels I scouted in step 1. Find recent (<1 week) "common theme" comments by real people for one video topic at a time. Screenshot them. Try to find 100+ for each video. Really, 100+, each video
Message them all in a blitz. Include the relevant unreleased video in it WITH their screenshot added to it WITHOUT blurring out their name (super easy to do, takes 2 seconds in video editing software), ask them "hey, do you consent to me using your comment for my comedy skit? I made it based on your comment. Wish you the best buddy”
…In reality, I pre-made the video and I don't care about consent. I could just blank out names in comments, no foul play. It's just free, targeted, personalized advertising. Perfect
Adding their screenshot makes them think "he only messaged me, or maybe 1-2 others"
Each person messaged will have a profile picture matching the complement joke in each video (BRO, you're brown eyes are like DREAMY LITTLE CHOCOLATES I get lost in). It makes it seem like I totally targeted them for the video. In reality, I just base the jokes around the most common traits which were found in step 1 (I.e, I will never complement red hair)
It also guilts them to go to my channel it and strikes fear about posting their name publicly. like "oh, he put in all this effort about me? But what? My name publicly out there saying dodgy stuff? WTF? I need to double check!!!" Also if I’m ever asked, I throw out a white lie mentioning "ya, I messaged just a few others too". Don’t mention hundreds, lol
I genuinely sympathize with their struggles, but lonely men should have a high response rate. Maybe 10/100 become followers, 1/100 shares to his friends
Genius
Just pick one that accepts consent to publish the video a week later
(Note: I need to investigate this more, but figure out what platforms constitute as ban-able spam. But if this gets close to it, try to spread messages across platforms to avoid triggering detection (20 messages max for Tik Tok, reddit, instagram, youtube, discord groups. Each once a week), use different file names and screenshot for each video sent out... not sure if that will bypass video hashing. If banned, link the main account from new accounts in messages, use a new fixed IP through SSH tunnelling each time. Lol. So cheeky)
[5] Repeat the cycle for all videos. Release on a schedule. Target a following of 5000ish. I don't think that's unrealistic with step 4 and organic growth. May take some time. I’m willing to do this for a year
[6] If 5000ish or higher, blitz reaching out to small scale (5000-10000 follower) content creators. Podcasts, YouTube, others. Anything that brings up gender SOMETIMES. Feminists, comedians, parenting blogs, men's rights activists, dating coaches. Ask them to go on the show
If I get one to respond, go on the show. No matter what, stay completely "neutral" and never engage in anything that could be REMOTELY considered radical or emotionally charged topics. Just mention "lol, I haven't thought about that man, setting an example? I'm just having fun making skits". Always "wiggle out" of controversial conversations, treat it like a game for my own enjoyment, always try to get back to comedy as the topic. BE ALOOF
If it spikes emotional reactions "what do you mean you don't think men are emasculated today? Don't you feel responsible for your followers?", that's GOOD and SOUGHT OUT. Chaos draws attention and viewership
The more chaotic the interviewer/colab person I get to see, the better
But I never, ever, intentionally say anything societally perceived to be "wrong". They will have to dive DEEP to find "infractions" that will likely be petty nitpicks. I’ll SEEK THOSE who try to do this. It will create comment flame wars
But the "context" of my videos will always just remain a red herring. People vehemently against toxic male behavior will be watching CLOSELY, people rooting for "traditional man" stuff too. But if people call out that I'm fishing for controversy, DENY IT, flip it, make them look judgmental. Mention people will project what they think onto the character (i.e, it's sarcastic and toxic, or it's an amazing role model)
Then continue to BE ALOOF. Be a professional troll
[7] If content producers respond but deny bringing me on when I reach out, make videos on their videos. Message again with video, move on to next one
[8] If there is content made about my content without me reaching out (I.e, praise or negative), reach out to them, repeat steps 6 and 7, but create a “response” video to their response
I want to leach exposure from their following
The final name CANNOT be the "positive masculinity coach" as it needs to be one which is easily found in a search query. Chadosaurus Rex? It will make this step easy to implement and not miss opportunities
Marvelous
[9] (If relevant enough) Target local magazines (online or offline), newspapers, etc that frequently speak about gender. Have my "agent" contact them and send them the channel (aka, new email that forwards to me, another comedy buddy to facilitate phone calls)
Just see if anyone bites. Reference other articles they wrote that asks questions about the role of men in the modern world. Even if indirectly
Praise or hate, publish me, interview me, please. Repeat steps 6 and 7 for this. Oh my god, lol
[10] The final joke. The epic climax. The kill switch
I have enough foresight to know I wouldn’t want to do this forever, nor would I want my name to be associated in gender discussions. In a positive or negative light, it’s not for me. I dislike social media presence too
If my platform caught on by this point or not, see if I could parlay it into something? Join a comedy group, do some product placements (Manscaped? Rockwell razors? lol)? Too far in the future to tell, but I'd want to leverage the position somehow
But, once I’m ready to end the character to get out of the "gender-o-sphere", I would do so with a NUKE
I would release a long university lecture style PowerPoint presentation video. Out of character, being myself. Call it something like "The Big Dupe: utilizing online behavioral trends in the information age for growth hacking strategy". I would treat it as a legitimate university thesis paper. Include the plan, stats and findings on implementation of it, reference hypotheses based on academia and large scale datasets (Pew center stuff)
Spill all the beans. Delete every video on the account (allow people to access an archive not on social media). Copyright the videos. Implement cease and desist on any unauthorized use of my videos... the character name will be easily detectable in search queries, remember?
Message everyone I interviewed or collaborated with in the past this video. Move on, leave any following completely bamboozled with awe or spite
Start anew
What a masterpiece
I may add future changes to this article (adding video structure). But there is an easily repeatable format I have. There will be guidelines for script writing and a repository of jokes/things to reference. All stored in excel
But, see below for the first rough draft I put together without any systematic approach
Example script (very rough draft) - on “I walked up to a girl in the park, asked her out and she said no :(“ comment theme:
"BROTHER, thanks for sharing, your vulnerability is TIGHT. By the way, your beard is looking TIGHT MY MAN (targeted complement)
But, YO, asking for random girls numbers RIGHT off the bat is like asking a dude on the street 'NICE SHOES, let's go CAMPING'. She only knows you like her looks and the rest don't matter KING, but I KNOW the rest matters for YOU, YOU DAMN STUD
Just make a non flirty comment first MY BOY. Human comment to a HUMAN. If she responds boring and polite, like me going "ya, uhuh, so cool!" to my bench spotter who won't SHUT UP about his Jeep, read the room, STOP, you're being WEIRD. She a nice lady trying to mind her own BUSINESS and feels TRAPPED MY DUDE
But if they ADD to your jab, like "YO I did a SICK rear-axel mod on my Jeep", that SIGN your attention and conversation is WELCOME. SICK. TALK NORMALLY. LEARN who she is, see if you CONNECT, if YOU LIKE her. Lakers fan? Don't linger if things FIZZLE. But BRUH, toss a gentle flirt if you BUILD good CONNECTION. Ask her out if she responds WELL TO IT. DON'T MAKE IT WEIRD if she says NO. It like one of YA BOYS who don't like to SKEET SHOOT with us, but it don't matter, BRO is still a BEAUT and a part of DA BOYS
A REAL MAN invests time in those who respect HIS STRONG SENSE OF VALUES. And you got that, your a BEAUT MY BOY. A 20 pounder bass CATCH. Don't be a CREEP rummaging for CRUMBS when you’re worthy of STEAK DINNER MY MAN"
Lol, this project will be fucking nuts
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